Murad

(2019)

BASIC©

Agency

Erwin Hines, JP Burcks

Design Team

Lead Designer

Role

Murad is a clinical skincare company dedicated to helping patients look and feel better. As a pioneer in anti-aging and holistic care, the brand wanted a partner to help it stand out in the 21st century by appealing to a new generation of customers while maintaining its loyal brand following. As part of its evolution, Murad looked to rebrand through an eCommerce transformation. The client challenged us to craft a new digital platform that brings forward the brand’s unique qualities while also providing an industry-leading shopping experience.

Positioning

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