MIRROR
The site communicates why Mirror is special, how it works, and creates confidence in a user's potential purchase - ultimately driving to conversion. It establishes the brand’s position as a leader in content and innovation and brings to life the in person experience of interacting with the Mirror. Through the site, users can begin to see the value of the Mirror for themselves, envision participating in the variety of personalized classes, and clearly understand the advantage of fitness expert instructors and the welcoming Mirror community.
Agency: BASIC
Role: Lead designer